GRIME
brand identity .
logo design
animation . art direction
ai . creative content
Grime is an electronic music party with pure industrial and electro sounds that takes pride in not caring about decorum and appearances. For its branding, we leaned into the name itself, crafting a visual world inspired by dirt, waste, and bacteria. The objects were given a low-polygon 3D finish—playful and deliberately imperfect- to enhance this trashy aesthetic. We pushed the concept further in the communication by creating creative social media content with the same careless and fun tone.
NEXT PROJECT>