MONEGROS DESERT FESTIVAL 2025

visual identity . animation . art direction
ai . creative content

In our fourth consecutive edition creating the visual identity for the Monegros Desert Festival in Spain, we used as a starting point this year's motto, "this is not for you". We embodied the defiant tone of this phrase by opting for an aesthetic with details that are reminiscent of urban art, such as hand-drawn elements, stencil typography, and textures inspired in aerosols. We also used ai images with a powerful tone to give it a modern look & feel.

Additionally, we generated creative ideas for social media, such as unveiling the festival's partner brands by representing them with their own containers that just arrived in the desert, among other communication assets.

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